I think the best way to show you this subliminal persuasion technique is with an example.
Ellen Langer, a Harvard social psychologist, conducted an experiment.
She said to people queuing for a photocopier in the library, “Excuse me, I have five pages. May I use the Xerox machine?”
60% of those asked let her in front of them.
With other groups, she tried a different approach.
“Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?”
94% let her pass after she gave a good reason.
She also tried this with other groups:
“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?”
Wait for it… 93% complied! How cool is that?
In other words, it’s not the quality of the reason that moved people to comply with her request; it was the fact that she gave a reason at all!
This is a huge result, and I’m sure you’re already beginning to think of all the ways you can use this to persuade in everyday life.
Why is this Conversational Hypnosis technique so effective?
This subliminal persuasion technique works so well because our minds need things to make sense, especially if we’re going to take action. We love things to fit in with the model we have of the world. And it’s powerful because that’s the way our minds work.
As long as the reason you give isn’t completely implausible, people will tend to pick it up. Take the paragraph above for example. Did you notice them? I don’t know if our minds need things to make sense, just as I don’t know if that’s the way our minds work. But it’s plausible because we all process language in the same way.
And I don’t know if we all process language in the same way either, but it worked because that’s how we take meaning from words 😉
Examples of this Subliminal Persuasion Technique
This conversational hypnosis technique is very straightforward. Simply take whatever you want them to think or do, and give any reason which doesn’t sound completely out of the ordinary.
So have fun with it! You’ll be surprised at what you can get away with. Here are some to get the ball rolling.
“It’s important that you buy today because tomorrow’s a different day.”
“Let’s watch the Discovery Channel because it’s educational.”
“Can I have a discount because I want to save some money?”
“Can I have 2 for 1 because I want two of them.”